ETDC Digital Media is producing ongoing video and social content for Risborough Rangers, turning a non-league football club’s matchdays into personality-led stories fans want to watch and share.
Project Snapshot
- Client: Risborough Rangers
- Sector: Non-league football
- Service: Content days, video production, social copy
- Status: Ongoing
The Challenge
Non-league clubs have the stories but rarely the time to tell them. Results posts and fixture graphics keep fans informed, but they don’t make anyone care about the players behind them.
Risborough Rangers needed content with personality: the characters in the dressing room, the away-day atmosphere, and what the club means to the town. It also had to work on Reels and TikTok, where the first two seconds decide whether anyone watches.
Our Approach
We plan every shoot before we arrive. A structured content-day brief means one matchday produces weeks of posts, not a single highlights clip.
- Brief the day. Question sets for player and manager interviews, a bus-content plan, and win and loss versions of the post-match interview.
- Capture personality, not just football. Bus content includes a “passing this to the person who…” chain game, quick-fire squad intros, this-or-that rounds and score predictions reviewed after the final whistle.
- Tell the club’s story. Manager interviews cover the squad’s characters and what the club means to the community.
- Hook first, then edit. Hype edits open on tested overlays such as “Non-league football hits different” and “Wait for the last clip…” to lift completion rates.
- Write the result, not just the score. Full-time captions reflect how the game actually felt, drawing on feedback from inside the club.
What We Delivered
- Content-day brief covering player, coach and manager interviews, bus content and post-match interviews
- Squad-intro and bus-content reels built for short-form platforms
- Hype edits with hook overlays designed around Reels and TikTok completion
- Post-match interviews and full-time captions
- Ongoing matchday video, repurposed across feed posts, Reels and Stories
The Result
Risborough Rangers now has a steady flow of content that puts faces to the badge. Fans get to know the squad off the pitch, and every matchday feeds the channels for the week that follows.
Key Takeaway
Player-focused content outperforms generic templates. A well-briefed content day, captured on an iPhone, gives a non-league club the kind of personality-driven output fans expect from the professional game.