The Challenge
Oxford Cricket Club had minimal reach and limited sponsor visibility — averaging just 5,000 monthly social media views. They needed to build excitement, attract fans, and prove digital value to sponsors.
The Solution
We implemented a strategic content plan including photography, video coverage, and consistent social posting across Instagram, TikTok, and Facebook. Each campaign highlighted players, community stories, and sponsor features.
In 2026, we stepped this up another level. With a media content day for the whole club, we were then equipped with headshots to use across the season, as well as short form content for further club awareness.
The Results
- Growth from 5,000 to 200,000 monthly social media views
- 2 new major new sponsor secured for the 2026 season & introduction of player sponsorships ranging from £50 to £400
- Stronger community engagement and brand reputation the client now has a professional, thriving online presence that continues to attract sponsors and supporters alike.