Building a Digital Presence from Scratch
The Challenge
When ETDC Digital Media first engaged with the Home Counties Premier Cricket League (HCPCL), the organisation had no digital footprint whatsoever. No website. No social media accounts. No content. For a cricket league competing for attention in a crowded sporting landscape, this meant zero discoverability, no community engagement, and no way to reach the players, clubs, and fans who cared most about the competition.
The challenge wasn’t simply to create content — it was to build an audience, a brand identity, and a functioning digital ecosystem entirely from the ground up, in a way that felt authentic to the grassroots cricket community it serves.
The Approach
ETDC took a platform-first approach, establishing HCPCL across Instagram, TikTok, Twitter/X, and YouTube, while simultaneously building and launching a fully functional website at hcpcl.co.uk. Rather than spreading effort thinly, the strategy focused on consistent, high-quality content that celebrated the league’s clubs, players, and stories.
Content pillars were built around match results, player spotlights, season reviews, and long-form feature articles — giving fans and clubs a genuine reason to follow and return. Posting frequency more than doubled as the year progressed, and a clear editorial voice was established that felt professional without losing the grassroots warmth that makes club cricket special.
The Results: last 12 Months
A grassroots league now competing for attention like a professional one — bigger reach, a growing following, and content clubs and players look forward to every week.
Headline Stats (Season 2025–26)
- 870K+ impressions across social — up over 1,200% year on year
- 7,723 interactions, up 78%
- 3,623 followers across all platforms, up 15%
- 236 posts published — more than double the previous year
- 33K website page views, up 33%, with visitors up 42%
- 12 sponsorships and partnerships landed
Featured Moments
High Wycombe crowned Division One Champions — the season’s biggest story became the year’s best-performing post: 16.7K impressions and 282 interactions on Instagram alone.
Team of the Week — a weekly staple all season, regularly pulling 7,000–13,000 impressions per post and giving standout performers across every division their moment.
TikTok breakthrough — followers up 37% as short-form match clips became a regular part of the mix, with the best reel (a run-out clip) racking up over 4,000 views.
“The HCPCL is extremely fortunate to have had the benefit of Teddie’s skills in creating this website and our socials platform and for his continuing hard work and dedication which finds expression in excellent and engaging content and increased readership and engagement. Long may it continue!!” – Michael Roberts, Chairman.
“From zero to a fully established digital community in one year.”