Why Local SEO Is Essential In Sports Marketing

How many times have you typed into Google ‘restaurants in your location’, or 'cinemas in Buckinghamshire, for example?' The businesses you see come up are all a result of them using local SEO.

Local SEO is a very important part of any SEO for a business since it puts you on the map in front of your target audience in your location.

What Is Local SEO?

Local SEO is SEO for your local business, so when people search in your local area for your sports club, you're at the top of the results.

Most people search for a local business from their mobile phones, and 88% of individuals visit a store they found in their local search within a week.

Google My Business for SEO is one of the first things that should be set up when optimising for local search since it will advertise your business listing.

The Advantages Of Local SEO For Sports Brands

For sports brands and businesses, local SEO is very effective in gaining awareness and building your brand in the local community.

●      Better online visibility.

●      Targeted traffic.

●      More foot traffic.

●      Competitive advantage.

●      Stronger local community connection.

●      Better reputation.

Tips For Utilising Local SEO In Sports Marketing

If you're new to local SEO, these are some great local SEO tips to help optimise your local sports business.

● Optimise for Google My Business - This is a free business listing on Google. Aiming to appear in the local pack is a great way to attract more attention.

● Use local keywords - Target local keywords in your area such as Buckinghamshire Football so your business's website will pop up when someone Googles these keywords.

● Manage your online reviews - Positive reviews can help with SEO and get Google to rank your business higher in the local pack.

● Publish locally relevant content - Create locally relevant pages on your site so Google can see which locations should be shown for your business.

Try Our SEO Services For Your Sports Brand With ETDC Media

If you're looking more into SEO optimisation for your local sports business, at ETDC Digital Media we specialise in SEO website services with everything from local keyword research to helping create SEO optimised blog posts.

Get in touch for more information.