It’s no secret that social media is now an integral part of sports. People search online for snippets of games, read about trending sports topics and follow their favourite sports teams.
Take a look at some of the statistics we got for our client HCPCL in it's first few months:
2,000,000 website clicks over the season
Peak video view of 30k in the first month
Average of 10k views per month in off-season and rising
So, we're well placed in our understanding of sports content marketing. And we're here to help you with your team, brand or business is your online strategy.
What Is a Social Media Marketing Strategy?
A social media marketing strategy for sports is the same as a regular marketing strategy except it is dedicated to social media platforms only such as Instagram, Facebook, Twitter TikTok, or whatever platform is most relevant to your target audience.
You’ll be able to grow your audience and engage with them as well as grow your brand with an effective social media strategy and social media ads.
A well-known sports brand with a great social media presence is North Face who started the #SheMovesMountains movement which encourages and celebrates female mountaineers.
Create Your Sports Social Media Marketing Strategy
Creating a social media marketing strategy is the best way to get clarity when it comes to meeting your social media goals.
We recommend following these steps when creating your strategy -
● Set clear goals and KPIs, for example, to grow your brand's audience.
● Research your target audience and choose the digital platforms.
● Create timely and engaging content.
● Use influencers.
● Evaluate and refine.
Social media management services like ours at ETDC Digital Media can help you create your social media strategy and assist with engagement or social media ads.
Tips For Trending Sports Social Media Marketing
There are some tips and trends in sports social media marketing which brands can start making use of today.
Post in real time - Live tweeting and up-to-date Instagram stories of events and games with your sports club are engaging.
Show behind-the-scenes content - Showcase the behind-the-scenes actions of your sports; these generate lots of engagement.
Keep up with memes - People love memes, especially if you can jump in when they are trending.
Create high-quality sports content - Good chance your followers love watching sports, and high-quality content always performs best.
Align with a cause - Aligning your brand and celebrating causes such as Women in sports or Black Lives Matter can help support a good cause while connecting with your community.
Grow Your Sports Social Media With ETDC Digital Media
At ETDC Digital Media, we offer social media management services such as creating stylish graphic sports content and monitoring to stay engaged with your community.
Take a look at our client, The Home Counties Premier Cricket League.
HCPCL are a premier cricket league who are filled with huge talent. They came to ETDC to try and find a sponsor, understanding that going to a sponsor with statistics can help their cause.
As a result, we implemented a video-first approach during the off-season, when reach and engagement for cricket content tended to dip, due to the season being over. However, our approach got consistent content out there and filled in the need for behind-the-scenes content for the viewers.
We noticed during the summer that posts about individuals performed well, rather than clips of teams. So, we analysed the data to come up with video interviews of each team captain, a combination of series interview style questions about the season, and a funny 'get-to-know' the team content.
Here are some of the figures:
2,000,000 website clicks over the season
Peak video view of 30k in the first month
Average of 10k views per month in off-season and rising
Want to see how we can help you with your content? Contact us here to create your personalised sports social media strategy today.
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