ETDC Digital Media delivered a new website for PitchIn Platform, the award-winning fundraising app for grassroots sports clubs, on a tight turnaround in early September 2026.
Project Snapshot
- Client: PitchIn Platform
- Sector: Sports tech: grassroots club fundraising
- Service: Website design and development
- Platform: Framer
- Delivered: Early September 2026
The Challenge
PitchIn Platform helps community sports clubs raise more money with less volunteer time, managing everything from 100 Clubs to sponsorships in one web app. Its CEO, Alex Fitchett, was named Cricket Innovator 2024 at the Cricket Collective Awards by the Leicestershire & Rutland Cricket Foundation, after the platform helped Kegworth Town CC double its fundraising.
The product had the proof. The website needed to convert it: speaking to busy club volunteers, explaining the product in seconds, and turning interest into sign-ups, all against a fixed deadline.
Our Approach
We know the audience because we work with it every week. Club committees are volunteers with limited time, so the website had to earn their attention quickly.
- Lead with the outcome. More funds raised, less admin, told in plain language rather than feature lists.
- Put proof up front. The award recognition and the Kegworth Town CC result give clubs a reason to trust a new tool.
- Make the product easy to picture. Clear sections show how each fundraising tool works for a club like theirs.
- Deliver on deadline. Dedicated build blocks across the final week kept the launch on track for handover.
What We Delivered
- New website design and build for PitchIn Platform
- Outcome-led messaging written for grassroots club volunteers
- Proof and credibility sections featuring the award and club results
- Clear calls to action towards sign-up or a demo
The Result
PitchIn Platform launched a website that matches the quality of its product. Clubs arrive, understand what it does and see evidence that it works, without wading through technical detail.
Key Takeaway
A great product still needs a website that speaks its customers’ language. Knowing grassroots clubs from the inside let us write for the volunteer on the other side of the screen and deliver it on deadline.